Richard Swadley | Vice President and Group Executive Publisher, Wiley Technology Publishing
"Wiley has adopted Hungry Minds' editorial services and production management practices."
Bob Ipsen | Vice President and Executive Publisher, Wiley Technology Publishing
"The Wiley program is built on each company's strengths."
We apply best practices to create value at Wiley and the companies we acquire, such as Hungry Minds in fiscal 2002 . Richard Swadley says best practices are a two-way street. "Hungry Minds published technology books for consumers, and Wiley for professionals," he states. "We are using the best practices of both." Hungry Minds knew how to get products to market quickly, so we have adopted its editorial and production practices. We have, in turn, applied our distribution skills to boost sales of consumer titles. Integration creates opportunities. CISSP Prep Guide (for professionals seeking CISSP certification) was a top-selling Wiley title in fiscal 2002. We are now publishing CISSP For Dummies, which has test-taking tips. "We ask what a beginning, intermediate, and advanced reader would need," Bob Ipsen states, "and publish for each."
driving revenue and earnings growth by applying best practices