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Adapting to Serve Customers
Defining the Wiley Difference
Growing Consistently
Detailed Financials
To Our Shareholders
Envisioning Our Future
Core Business:
Professional/Trade
Scientific, Medical and Technical
Higher Education
Wiley Leadership Team
Corporate Governance
Corporate Information
Proxy Statement/Vote
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PRODUCTS_ Books, journals, and information services in all media. Subject areas include business, technology, architecture, professional culinary, psychology, education, travel, health, religion, consumer reference, pets, and general interest.

CUSTOMERS_ Professionals, consumers, and students worldwide.

DISTRIBUTION_ Multiple channels globally, including major chains and online booksellers, independent bookstores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.

BRANDS/FRANCHISES_ For Dummies, Jossey-Bass, Frommer's, Betty Crocker, Pillsbury, CliffsNotes, Webster's New World, Visual, Howell Book House, J.K. Lasser, Unofficial Guide, Pfeiffer, Wrox, Architectural Graphic Standards, Capstone, Wrightbooks, Audel, Sybex, Whurr.

STRATEGIES

  • Enhance core publishing categories through organic growth and acquisition.
  • Maintain and expand strategic alliances and franchise products.
  • Develop and grow industry-leading brands.
  • Manage key accounts globally to increase sales.
  • Leverage the Internet for sales and marketing gains.
  • Expand electronic publishing activities, prioritizing key franchises, alliances, and brands.
  • Accelerate growth through cross-business collaboration.

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