PRODUCTS_ Educational materials in all media for two- and four-year colleges and universities, for-profit career colleges, and advanced placement classes.
CUSTOMERS_ Undergraduate, graduate, and advanced placement students, educators, and lifelong learners worldwide.
DISTRIBUTION_ Multiple channels including college bookstores, online booksellers, and direct sales to customers.
BRANDS/FRANCHISES_ Wiley, Wiley/Jossey-Bass, eGrade Plus, Business Extra Select, Jacaranda.
STRATEGIES
- Grow leadership position in key content areas, and grow market share in other areas.
- Introduce new products, services, tools, and business models that address price and value concerns and influence Wiley brand customer loyalty.
- Expand the power and range of eGrade Plus.
- Offer our products in a variety of formats, both print and electronic, to appeal to different customers.
- Partner with students and faculty to test ways in which new product models and tools contribute to their success.
- Further expand our custom publishing business.
- Increase sales of Higher Education products into non-traditional college channels, including career colleges, advanced placement classes, and continuing education.
Because they serve the needs of the rapidly expanding number of adult learners, for-profit universities are the fastest growing segment of higher education. In 2003, Wiley created the Business Solutions Group (BSG) to address the needs of this sector by delivering tailored academic curricula and materials and providing market-leading consulting services to help our partners conduct and grow their businesses.
The University of Phoenix, a proprietary school owned and operated by the Apollo Group, is a key Wiley Higher Education account. Following the University's decision to incorporate every adopted textbook into its digital eLibrary, a Wiley BSG team worked collaboratively with the University to reach its goal, coaching them in their transition from PDF- to XML- based products and effecting the conversion of over 150 Wiley titles. As a result, revenue from the account has more than doubled over a three-year period.
It is a Wiley axiom that our content travels, and some of the best examples can be found in the adaptations of Higher Education textbooks that are created to respond to local needs worldwide. A few examples: the Canadian version of Davison/Abnormal Psychology has been completely redesigned to accommodate not only clinical requirements as prescribed by the Canadian health care system, but also differences in psychology-related health care concerns. In Taiwan, Weygandt/Accounting Principles has been adapted to include a local language glossary, and elsewhere in Asia, texts have been released in briefer versions to meet the needs of shorter courses. In fiscal year 2005, Wiley Australia published an adaptation of Aaker/Marketing Research, 7e, modified to include examples, feature boxes, and case studies specifically written for students in that region. For Physik, the German translation of the market-leading Halliday/Resnick/Fundamentals of Physics, many of the examples in its problems were recast from their culturally and geographically U.S.-specific originals. The effort has paid off; Physik rapidly took over the number one position in its market, displacing two well-entrenched competitors.
