PRODUCTS_ Educational materials in all media for two- and four-year colleges and universities, for-profit career colleges, and advanced placement classes.
CUSTOMERS_ Undergraduate, graduate, and advanced placement students, educators, and lifelong learners worldwide.
DISTRIBUTION_ Multiple channels including college bookstores, online booksellers, and direct sales to customers.
BRANDS/FRANCHISES_ Wiley, Wiley/Jossey-Bass, eGrade Plus, Business Extra Select, Jacaranda.
- Grow leadership position in key content areas, and grow market share in other areas.
- Introduce new products, services, tools, and business models that address price and value concerns and influence Wiley brand customer loyalty.
- Expand the power and range of eGrade Plus.
- Offer our products in a variety of formats, both print and electronic, to appeal to different customers.
- Partner with students and faculty to test ways in which new product models and tools contribute to their success.
- Further expand our custom publishing business.
- Increase sales of Higher Education products into non-traditional college channels, including career colleges, advanced placement classes, and continuing education.