Leveraging Our Connections
We are capitalizing on the strong connections among our core businesses to deliver Wiley content into new and adjacent markets. By drawing on content from across the Company, we are able to develop learning materials that serve diverse student populations. Many students have jobs, families, and other commitments, and colleges are increasingly offering new subjects, certification programs, distance learning, and shorter semesters to accommodate them. Our new series, Wiley Pathways, helps instructors address the diversity of learners and their need for flexibility. Written primarily for community and career colleges in growth areas such as business, technology, allied health, and emergency management, these books use clear, everyday language in an uncluttered format to create an effective and satisfying learning experience.
We are also offering new approaches to subjects that make successful texts more accessible to a wider range of students. Jenkins/Kemnitz/Tortora/Anatomy and Physiology expands our market-leading Tortora franchise, by helping students “see the forest through the trees” with concept modules, case studies, and a companion content and activity DVD, while opening the door to the allied health market. In Canada, WileyPLUS™, our multi-format suite of teaching and learning materials, is helping us gain a strong entry into the teacher training market with the new Jordan/Introduction to Inclusive Education. Created from the ground up to tap WileyPLUS’s rich online content delivery, Introduction to Inclusive Education includes elementary and secondary “In the Classroom” video clips of effective teaching practices, along with interactive exercises, case studies, text, and other resources. By making the next generation of teachers aware of WileyPLUS’s powerful capabilities, we are also positioning it for additional learning applications with a particular focus on high school distance learning in remote areas.
We initially launched our bestselling Su Doku For Dummies in the U.K., where the craze for the Japanese number puzzles first took hold. By closely coordinating our global marketing and production capabilities, we were able to parlay that success rapidly into a best-selling performance in the U.S. as well, with strong sales also reported in Canada and Germany.
Our Professional/Trade and Higher Education businesses have collaborated to deliver learning materials into the workplace for reference use. PricewaterhouseCoopers has licensed an electronic version of Kieso/ Weygandt/Warfield/Intermediate Accounting, 11e, for hosting on their corporate intranet; thousands of their assurance and audit professionals can search the entire text on a topic and copy and paste excerpts into their business cases.
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