Let it Flow
We are tapping new revenue streams by interacting with customers in new ways. For decades, travelers have depended on the expert content of Frommer’s™ travel guides. Now there are alternate routes to that content; Frommers.com offers travel information and trip-planning advice to millions of online visitors each month, reinforcing our market-leading brand and promoting guidebook sales, while generating rapidly-growing revenue from three sources. The largest share derives from advertising, in the form of display ads, email newsletter sponsorships, and contextualized sponsored links placed through the Google AdSense program. We also license branded Frommer’s content to popular Web sites like Orbitz.com and Hyatt.com, and offer the “Book a Trip” feature on Frommers.com pages with trusted partners like Travelocity and Hotels.com.
We are leveraging our successful society partnerships to build a portfolio of controlled-circulation (advertising-driven) publications, often in conjunction with our subscription-based, peer-reviewed journals. Wiley recast the Society of Hospital Medicine’s newsletter, The Hospitalist, as a controlled-circulation news magazine complementing the new peer-reviewed Journal of Hospital Medicine; acquired the controlled-circulation journal Dialysis & Transplantation; and reached an agreement with the American College of Rheumatology to launch another news magazine, The Rheumatologist, to accompany the existing peer-reviewed Arthritis & Rheumatism and Arthritis Care & Research. We launched the new controlled-circulation German-language Optik und Photonik, as well as a Chinese-language, controlled-circulation digest version of Hepatology, a leading peer-reviewed journal we publish for the American Association for the Study of Liver Diseases.
Our global Healthcare Solutions Team is working proactively with pharmaceutical industry clients to identify creative ways in which the full spectrum of Wiley content and services can meet their needs. In addition to custom print and digital marketing collateral derived from our peer-reviewed journals and academic works, we are providing them such offerings as Diabetes For Dummies for distribution to general practitioners to use in patient education, and an online pain management course for pharmacists. We are also capitalizing on opportunities for our Kouzes/Posner and Lencioni leadership franchises in their training programs.
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