Society partnerships are at the heart of Wiley’s STMS business, also known as Wiley-Blackwell. Every year, more associations and learned societies choose to partner with us — this year alone, we signed new publishing agreements with societies for 65 journals and renewed or extended publishing contracts for 74 more. A notable 2008 addition is CA: A Cancer Journal for Clinicians, the most widely read professional publication (circulation 100,000) of the American Cancer Society, a long-time Wiley partner.
We work closely with societies to develop long-term strategies that maximize each publication’s unique profile, reach, and influence. To help them maintain the highest standard of excellence, Wiley is a leader in global industry initiatives such as CrossCheck, a service administered by CrossRef, the collaborative reference-linking service, that helps detect plagiarism in submitted journal articles.
With our society partners, Wiley is venturing onto new ground by focusing more keenly on the user experience and blending user-generated content with expert contributions. For example, Wiley’s new quarterly magazine with the Association of Women’s Health, Obstetric and Neonatal Nurses, Health For Women (www.Health4WomenOnline.com), benefits by the established communication and trust between nurses and patients at medical offices and clinics in the U.S. and Canada. Wachter’s World (www.the-hospitalist.org/blogs), a blog Wiley publishes with Dr. Robert M. Wachter, co-founder of the Society of Hospital Medicine, a publishing partner, engages physicians on current issues in hospital care and inpatient medicine.
With institutional libraries the largest market for STMS content, Wiley convenes semi-annual advisory boards around the world, composed of prominent members of the international library community. Our Library Advisory Board provides insight that we share with our society partners about the needs of our readers. The Board also provides input regarding product and policy development.
Another forum for maintaining vibrant partnerships is the Executive Seminar series started by Blackwell and expanded as part of Wiley. This year, we sponsored events in Washington, D.C., London, Tokyo, Seoul, and Copenhagen. Hundreds of society executives and editors with whom we publish, as well as potential partners have attended to hear industry leaders address trends and innovations in society publishing.
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