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Professional/Trade: Making a difference in the personal and professional lives of our targeted audiences
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Professional/Trade Products

CUSTOMERS

CustomersProfessionals, consumers, and students worldwide.

PRODUCTS

Books, subscription content, and information services in all media. Subject areas include business, technology, architecture, cooking, psychology, education, travel, health, religion, consumer reference, pets, and general interest.

BRANDS

Architectural Graphic Standards, Audel, Better Homes and Gardens, Betty Crocker, Capstone, CliffsNotes, Fisher Investments Press, For Dummies, Frommer’s, GMAT®, Howell Book House, J.K. Lasser, Jossey-Bass, Pfeiffer, Pillsbury, Sybex, Unofficial Guide, Visual, Webster’s New World, Weight Watchers, Wiley Nautical, Wrightbooks, Wrox.

PUBLISHING CENTERS

Map of publishing centers
Australia, Canada, Germany, Singapore, U.K., U.S.

DISTRIBUTION

Multiple channels globally, including major chains and online booksellers, independent bookstores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.

Professional/Trade Products

Strategies

Build core publishing categories, grow market share, and increase profitability through organic growth and acquisition.

Strengthen and expand strategic alliances and franchise products globally.

Develop and grow industry-leading brands; expand their reach through partnerships and electronic platforms.

Accelerate revenue and margin growth through collaboration across geographic and business boundaries.

Develop workflow solutions that anticipate and respond to the needs of our customers and help them achieve their desired outcomes.

Leverage the Internet for online sales, advertising revenue from branded sites, and content licensing.

Expand electronic publishing activities, focusing on key franchises, alliances, and brands.

Grow custom and proprietary publishing business.

Expand Asian publishing programs, including translations, co-publishing, and English-language reprints.

Develop new products and services that leverage multi-channel print sales capabilities and/or electronic/digital capabilities.

Generate savings and drive productivity improvements by expanding offshoring and outsourcing of various content-management, manufacturing, and shared support services.

Enable expansion of online, mobile, and print publishing in B2C and B2B sectors by re-engineering content management and delivery infrastructure.

Fiscal 2008 Highlights

Fiscal Year 2009 Highlights

Global P/T revenue declined 10% on a currency neutral basis, largely the result of a very weak retail environment, particularly in the U.S.

Signed agreement to become exclusive global book publisher for Meredith Corporation’s Better Homes and Gardens brand.

Renewed agreement with General Mills to publish Betty Crocker, Pillsbury, and other cookbooks.

Became the official publisher of the Graduate Management Admission Test® (GMAT®) study guides.

Acquired 13 highly respected newsletters for higher education administrators from LRP Publications.

Re-launched Dummies.com, now featuring 25 topic areas, each with more than 250 pieces of content; 6,600 articles; 950 fully illustrated step-by-step articles; and 265 videos. Page viewership increased 23%.

Launched first Frommer’s guides for Amazon Kindle wireless electronic-reading device and expanded Amazon partnership to offer select textbooks for sale through the enhanced, larger-screen Kindle DX, adding to the more than 9,000 books — approximately one-third of Wiley books in print — already available on the Kindle 2.

Launched online the CliffsNotesTestSuccess test-prep tool and CliffsNotes AP Digital Flashcards; visitors to CliffsNotes.com increased 21%.

Launched a custom travel guide for MasterCard, Priceless China, distributed prior to 2008 Summer Olympic Games, as well as two custom guides for the U.S. Olympic Committee.

Signed an agreement with the Vancouver Olympic Organizing Committee to become the official publication partner of the 2010 Winter Olympic and Paralympic Games.

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