PROFESSIONAL/TRADE-Making a difference in the professional and personal lives of our target audiences
Video

VIDEO FEATURE:

Wiley: Anytime, Anyplace

Learn how consumers are using Wiley content
anytime, anyplace. Launch video »

FISCAL YEAR 2010 HIGHLIGHTS

GLOBAL P/T revenue grew 6% on a currency neutral basis, driven by consumer, business, technology, psychology, and education sales and by new publishing relationships with GMAC® and Meredith (Better Homes and Gardens).

BECAME the exclusive global publisher of Bloomberg® and Bloomberg BusinessWeek® branded books to be marketed as “Bloomberg Press®, a Wiley imprint.” The content will be published in print, eBook, and digital formats.

SIGNED eBook agreements with Apple, Barnes and Noble (Nook), EBooks.com, and Ingram Digital, adding to existing agreements with Amazon (Kindle), Sony (eReader), and Mobipocket.

THROUGH an alliance with LibreDigital, developed the capability to sell eBooks in bulk, enabling volume sales in e-only or print-plus-electronic combinations based on a variety of access models.

FOLLOWING on our success with the Vancouver Winter Olympics and the Beijing Summer Olympics, Wiley was named an official licensee by the London Organising Committee of the Olympic and Paralympic Games. We will publish 12 books, including the official commemorative book of the 2012 London Summer Olympics.

LAUNCHED CliffsNotes-to-Go, a literature notes application for the iPhone and iPod touch. The apps contain the full content of such popular classics as The Adventures of Huckleberry Finn and Macbeth, plus audio summaries, interactive character maps, and other features.

DUMMIES.COM recorded its highest-ever monthly traffic count: 4 million users during March 2010.

FROMMER’S UNLIMITED launched Frommer’s destination guides on Canada.com; unveiled destination guides on the U.K. meta search engine Travelsupermarket; created custom leisure and business events for a high-profile British Airways ad campaign microsite; launched an innovative trip planning tool with Eurostar; and integrated multilingual events content and weather charts into an Air France desktop widget.

CULINARY publishing’s banner year, which included several bestsellers, was capped by Wiley books winning a number of prestigious awards, among them the International Association of Culinary Professionals cookbook of the year award for Rose’s Heavenly Cakes and the James Beard award for cookbook of the year in the single-subject category for Pasta Sfoglia.

SIGNED an agreement with the Construction Specifications Institute to become the publisher of the CSI Professional Practice Guides, which align with CSI’s certification program for architecture, engineering, and construction industry professionals.

STRATEGIES

INVEST in enabling technology to support digital product development in e-learning, branded community Web sites, and workflow-based products and services. We will continue to make our content available in the formats our customers demand, in print, across eBook platforms, via online delivery, and through mobile devices.

LEVERAGE digital delivery and tap social media to increase sales and improve marketing reach.

DEVELOP new, and enhance existing, franchises and alliances, building successful products into franchise programs.

DEVELOP and grow industry-leading brands, expanding reach through partnerships, electronic platforms, and B2B sales of products and services.

INCREASE revenue from custom, proprietary, and online accounts.

ACCELERATE revenue and margin growth through cross-business collaboration.

INCREASE market share and profitability through acquisitions.

EXTEND team-oriented culture globally, ensuring ownership of business models and effective coordination across locations.

Professional/Trade Products

PRODUCTS

Books, subscription content, and information services in all media. Subject areas include business, technology, architecture, cooking, psychology, education, travel, health, religion, consumer reference, pets, and general interest.

Customers

Professionals, consumers, and students worldwide.

Distribution

Multiple channels globally, including major chains and online booksellers, independent bookstores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.

Brands/Franchises

Architectural Graphic Standards, Audel, Better Homes and Gardens, Betty Crocker, Bloomberg Press®, Capstone, CliffsNotes, Fisher Investments Press, For Dummies, Frommer’s, Frommer’s Unlimited, GMAT®, Howell Book House, J.K. Lasser, Jossey-Bass, Pfeiffer, Pillsbury, Sybex, Unofficial Guide, Visual, Webster’s New World, Weight Watchers, Wiley Nautical, Wrightbooks, Wrox.

Publishing Centers

Australia, Canada, Germany, Singapore, U.K., U.S.

« BACK: Scientific, Technical, Medical, and Scholarly

Copyright © 2000-2010 by John Wiley & Sons, Inc. or related companies. All rights reserved.