Professional/Trade: Making a difference in the professional and personal lives of our target audiences

Products

Books, subscription content, and information services in all media. Subject areas include business, technology, architecture, cooking, psychol­ogy, education, travel, health, religion, consumer reference, pets, and general interest.

Customers

Professionals, consumers, and students worldwide.

Distribution

Multiple channels globally, including major chains and online booksellers, independent bookstores, libraries, colleges and universities, warehouse clubs, corporations, direct marketing, and Web sites.

Brands/Franchises

Architectural Graphic Standards, Audel, Better Homes and Gardens, Betty Crocker, Bloomberg Press®, Capstone, CliffsNotes, Fisher Investments Press, For Dummies, Frommer’s, Frommer’s Unlimited, GMAT®, Howell Book House, J.K. Lasser, Jossey-Bass, Pfeiffer, Pillsbury, RSMeans, Sybex, Unofficial Guide, Visual, Webster’s New World, Weight Watchers, Wiley AARP, Wiley Nautical, Wrightbooks, Wrox.

Publishing Centers

Australia, Canada, Germany, India, Singapore, U.K., U.S.

Strategies

  • Grow global revenue and market share in targeted categories by offering enriched digital content delivered through multiple platforms, proven learning solutions for professional and personal development, and tools that enable users to work more effectively or enrich their lives.
  • Increase revenue from digital products and services while sustaining core business and nurturing core brands as indicators of value and trust.
  • Focus digital investments in vertical Web sites serving defined communities, targeted eLearning and assessment products, and high-value workflow tools and services.
  • Drive presence and revenue in emerging markets such as India, the Middle East, China, and Latin America by seeking transformative partnerships, alliances, and business development opportunities.
  • Through acquisitions, partnerships, and internal development, secure capabilities needed to generate multiple revenue streams and product formats, as well as scalable platforms to support eLearning or assessment products and vertical Web sites.
  • Develop deeper relationship with end-users, offering them a wide range of choices in acquiring and using our content and services, wherever they are and however they want to use them.
  • Enhance sales and marketing by acquiring or developing capability and technology to support direct customer relationships.

Fiscal Year 2011 Highlights

  • Global P/T revenue increased 1% on a currency neutral basis, with growth in business/finance and professional education offset by lower consumer sales resulting from the Borders disruption.
  • Partnered with the American Association of Retired Persons (AARP) to become its exclusive book publisher. The agreement covers co-branded publishing across a variety of categories for the AARP’s 40 million members.
  • Introduced embedded multimedia viewers in the hotel section of Frommers.com, providing consumers with a richer and more complete visual experience that includes images, videos, and virtual tours of the hotels they are researching.
  • Frommer’s Unlimited launched a private-label travel section for AARP that includes 100 destination guides with custom overviews; a bilingual Alitalia destination guide service covering 45 of the airline’s key routes; and 220 custom country, city, and regional overviews for Small Luxury Hotels.
  • Partnered with RSMeans, a division of Reed Construction Group, to become its exclusive publisher and distributor of professional reference books and to launch a branded series of new reference books, in print and digital formats, targeting the commercial and residential construction markets.
  • Launched Tech Support For Dummies, a subscription service that provides consumers with round-the-clock technical assistance for hardware, software, wireless networks, and more; also introduced a For Dummies channel on Blog Talk Radio’s Internet airwaves, featuring best-selling For Dummies authors.
  • Released Lights, Camera, Capture for iPad, our first enhanced eBook (a cross between a book and an app) on the iTunes Store. With more than 150 videos and many interactive features for the photography enthusiast, it became the top-grossing app in photography.
  • Launched PfeifferCustom, the global custom delivery platform for Pfeiffer training and leadership content.
  • Finalized an agreement with the Tax Institute at H&R Block to create exam prep products for the new IRS Tax Preparer certification. The program will include books, eBooks, and an online test bank, and will eventually add a continuing professional education component.
  • Partnered with Element K, a learning solutions and online training company in the IT field, to produce For Dummies eLearning courses; the first product is expected to launch in FY2012.
  • Partnered with producer Mark Burnett (Survivor, The Apprentice) and Coalition Films to develop short, animated video versions of CliffsNotes literature guides for AOL.com, and with Brilliance Audio (part of the Amazon.com group of companies) to create a new imprint to publish and distribute audiobook editions of select CliffsNotes guides, in CD format and as downloadable MP3 files.
  • Penned agreement for Wrox technology books to be published in the Safari Books Online library — the leading on-demand digital library for technology, digital media, and business professionals, including programmers and administrators.
  • Introduced Wiley Authorities Speak, a mostly no-fee speakers bureau, aligned with Wiley’s mission of advancing knowledge and understanding.

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