Experts Irene Hammerich and Claire Harrison provide you with a complete blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. They’ll guide you through the site development process, uncover strategies such as how to structure information logically, create clear, coherent, and accessible text, and balance visual and textual elements. You’ll also explore the basic technological issues involved in building and managing a successful site.

This book includes such topics as:

• The skills and responsibilities of content developers
• User surfing and reading behaviors
• How to structure, organize, and design information
• Nonlinear text, strategic linking, and interactivity
• The Web page versus the Web screen
• Tips to getting Web work