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DEVELOPING ONLINE CONTENT:
THE PRINCIPLES OF WRITING AND EDITING FOR THE WEB

Writers
Irene Hammerich and Claire Harrison

Experts Irene Hammerich and Claire Harrison provide you with a complete blueprint and a set of best practices for writing, editing, organizing, and delivering effective Web content. They�ll guide you through the site development process, uncover strategies such as how to structure information logically, create clear, coherent, and accessible text, and balance visual and textual elements. You�ll also explore the basic technological issues involved in building and managing a successful site.

This book includes such topics as:

  • The skills and responsibilities of content developers
  • User surfing and reading behaviors
  • How to structure, organize, and design information
  • Nonlinear text, strategic linking, and interactivity
  • The Web page versus the Web screen
  • Tips to getting Web work

 

author information

list of figures

Cover

ISBN 0471146110
400 pages
January, 2002

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