Target Marketing

1130 Arbolado Road

Santa Barbara, CA 93103

Jim Sterne has spent more than 15 years selling and marketing technical products. He began his career as a professional explainer, helping people understand Visicalc at a time when "personal computer" was an oxymoron. He successfully described sales order processing systems to people using hand-cranked tabulators. He was at the forefront of the Computer Aided Software Engineering (CASE) tool revolution and has clarified the salient points of object-oriented programming to software engineers across the country.

Since 1994, Jim Sterne has devoted all of his attention to the Internet as a marketing medium. His insight and currency are assured by his experience as a founding partner of a regional Internet access provider and his activities as a consultant to some of the world’s largest companies an innovative start-ups.

On Monday, September 27, 1993, the National Center for Supercomputing Applications (NCSA) released the first public version of its graphical World Wide Web browser, Mosaic. On Tuesday, September 27, 1994, Jim Sterne launched the world’s first "Marketing on the Internet" seminar series. This eight-city tour introduced the United States to the possibilities of using the Internet for advertising, marketing, sales, and customer service.

Jim Sterne has presented his unique perspective on Internet marketing at conferences around the world, and has lectured at the University of California, Stanford University, and MIT.

Jim Sterne stays active as a public speaker and as a consultant, helping each client set Internet marketing goals and determine customer relationship strategies.

Jim is the author of five other books:

• World Wide Web Marketing (Wiley, 1995)
• Customer Service on the Internet (Wiley, 1996)
• What Makes People Click: Advertising on the Internet (Que, 1997)
• World Wide Web Marketing, Second Edition (Wiley, 1999)
• Customer Service on the Internet, Second Edition (Wiley, April 2000)