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WORLD WIDE WEB MARKETING
Integrating the Internet Into Your Marketing Strategy

Links from Chapter 13

Managing Your Site and Your Sanity


GE's brand is not cohesive because of the very different page styles:
www.ge.com
www.geappliances.com
www.geplastics.com
www.gesilicones.com

Brystol-Myers Squibb can let the Excedrin and Clairol pages look different because they are different brands.

You can tell your on an IBM page because once you've seen one IBM page, you've seen them all.

CDW is an example of a well-managed Web site.

Understanding Brands By 10 People Who Do, Kogan Page Ltd., 1996.

Cover

Back

ISBN 0-47141621-5
432 pages
June, 2001

Wiley Computer Publishing
Timely. Practical. Reliable.

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