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WORLD WIDE WEB MARKETING
Integrating the Internet Into Your Marketing Strategy

Jim Sterne

Reading the book? Great. Want to follow along online? You're in the right place.

Here are the links (by chapter) so you can easily find the sites mentioned on paper. Be forewarned, paper is static, but the Web is not. Some of these pages are not going to be the same. Heck, some of these sites may no longer exist! But at least you have a starting point...

Chapter 1: Using the World Wide Web for Marketing - What Are You Trying To Accomplish?
Chapter 2: Customer Service First
Chapter 3: The Usable Web--Be Kind to Your Users
Chapter 4: Interactivity Goes with the Flow
Chapter 5: Selling Services
Chapter 6: Feedback
Chapter 7: Value-Added Marketing--It's Personal
Chapter 8: Personalization-Getting to Know You
Chapter 9: Professional Personalization--Extranets and Customer Relationship Management
Chapter 10: Partner Relationship Management
Chapter 11: Attracting Attention
Chapter 12: Measure For Measure
Chapter 13: Managing Your Site and Your Sanity
Chapter 14: Looking toward the Future

Cover

ISBN 0-47141621-5
432 pages
June, 2001

Wiley Computer Publishing
Timely. Practical. Reliable.

[ Home ] [ Chapter 1 ] [ Chapter 2 ] [ Chapter 3 ]
[ Chapter 4 ] [ Chapter 5 ] [ Chapter 6 ] [ Chapter 7 ] [ Chapter 8 ]
[ Chapter 9 ] [ Chapter 10 ] [ Chapter 11 ] [ Chapter 12 ]
[ Chapter 13 ] [ Chapter 14 ]