ADVERTISING ON THE INTERNET, 2ND EDITION, by Robbin Zeff and Brad Aronson
Chapter one takes on the fundamental question "what's Internet advertising."
Whether you have advertising to sell or are looking to promote your business
online, this chapter cover the basics from definitions to an overview of the
cast of characters who make up the industry.
The resources for this chapter focus mainly on the key publications that the
industry uses to learn about itself. If you read the email newsletters, attend the conferences and seminars, or join the trade associations, you'll quickly be on top of this ever changing
industry--for that day, at least.
The best resource for keeping up on the all important question of who and how many are online is NUA
www.nua.com/survey.
In the online advertising industry, the key resource for finding out about
people, products, and ideas is through industry email newsletters. The
following list includes some of the most popular and well respected.
Internet Advertising Discussion List www.internetadvertising.org/
Moderator: Adam Boettiger
ia@eyescream.com
Official List Description: The Internet Advertising Discussion List
is the largest E-Mail discussion list focusing specifically on Internet
Advertising, Internet Marketing and the successful promotion of businesses
on the Internet. Over 5,000 subscribers in 72 countries around the globe
receive our list in either a post by post format or in digest format each
day.
To Subscribe: fill out the form at www.internetadvertising.org/
Internet Link Exchange Digest /www.ledigest.com
Moderator: Adam Audette
ja@ledigest.com
Official List Description: The LinkExchange Digest is a moderated
discussion list meant to provide meaningful and helpful information to those
engaged in building traffic to their web sites. Discussions center on the
topic of web site promotion on the Internet and World Wide Web, which will
of course include banner advertising.
To Subscribe: mailto:
subscribe-digest@le-digest.com
Online Advertising Discussion www.o-a.com
Moderator: George Williams, The Tenagra Corporation
Official List Description: The Online Advertising Discussion List
focuses on professional discussion of online advertising strategies,
results, studies, tools, and media coverage. The list also welcomes
discussion on the related topics of online promotion and public relations.
The list encourages sharing of practical expertise and experiences between
those who buy, sell, research and develop tools for online advertising; as
well as those providing online public relations and publicity services. The
list also serves as a resource to members of the press who are writing about
the subject of online advertising and promotion.
To Subscribe: Subscription form available at http://www.o-a.com
ClickZ Today www.searchz.com/subscribe.shtml
Newsletter Description:Daily headlines from the ClickZ network of
online publications on Internet advertising and marketing. This is a must
read for anyone in the industry.
To Subscribe: Subscription form available at www.
clickz.com/subscribe.shtml
ICONOCAST www.iconocast.com
Host: Michael Tchong
Official Newsletter Description: A free weekly e-cast (mail list)
that chronicles the Internet’s impact on
traditional marketing. It contains data-rich market overviews designed to
help readers understand key trends, plus The Jacobyte, an
insider column.
To Subscribe: Subscription form available at http://www.iconocast.com
@d Tech -
Produced by ConEx (www.ad-tech.com)
Advertising & Marketing on the Internet -
Produced by The Zeff Group (www.zeff.com)
AdWeek Forum at Internet World -
Produced by AdWeek (www.adweek.com) and Internet World (events.internet.com/)
Camp Interactive (www.4interactivemarketing.com) -
Produced by Interactive Marketing (www.4interactivemarketing.com)
Ebiz (www.4interactivemarketing.com/) -
Produced by Interactive Marketing (www.4interactivemarketing.com)
Online Advertising Forum -
Produced by Jupiter Communications (www.jupiter.com)
Variety's Interactive Marketing Summit -
Produced by Interactive Marketing (www.4interactivemarketing.com)
Web Advertising -
Produced by ThunderLizard Production (www.thunderlizard.com)
Web Marketing -
Produced by ThunderLizard Production (www.thunderlizard.com)
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