ADVERTISING ON THE INTERNET, 2ND EDITION, by Robbin Zeff and Brad Aronson

Chapter 9 - Buying Online Ads
This chapter is a guided tour through the ins and outs of running an online advertising campaign. It begins by discussing the steps you need to consider before you spend one dime on Internet advertising, and then spells out the step-by-step process of buying and running an online ad campaign.

Articles and Must-Reads

• "On The Fly Before You Drive, Know The Rules of the Road" (Marcia Kadanoff) from ClickZ

• "Getting Yours: How to Get Media Buyers to Take You Seriously" (Laura K. Mitrovich) from ClickZ

• "What's in a Buy? It Depends What You Are Looking For" (Lawrence Peryer, Jr.) from ClickZ

• "The Nuts And Bolts of Advertising Online" 3 parts from ClickZ

• "Fun With Numbers: the Combination Buy." (Rob Frankel) from ClickZ

• "Internet Advertising V: Buying Advertising" (Gary Welz) from Internet.com

More Resources Ad-guide.com http://www.ad-guide.com
Ad-guide is a search engine for information on Internet advertising that is managed by Channel Seven. The media buying and selling section of the Ad-Guide search engine has categories that include ad rate guides, ad networks, ad auctions, media planning, rep firms, and online media kits. http://www.ad-guide.com/Media_Buying_and_Selling/

Ad Resource http://www.adresource.com
Ad Resource is an Internet.com site dedicated to Internet advertising. The site includes a library of articles and links to other resources.
Below are some articles and sections of the site about buying and selling advertising: