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Business, Finance & Accounting Rights Catalogue - London Book Fair 2017

To request review copies [email protected] Back to contents 98 Strategic Management Managing Customer Experience and Relationships A Strategic Framework, 3rd Edition Don Peppers & Martha Rogers ISBN: 978-1-119-23625-2 | Dec 2016 | 640PP Previous Edition: 978-0-470-42347-9 Previous Editions Licensed in: Simplified Chinese, Turkish Boost profits, margins, and customer loyalty with more effective CRM strategy. Managing Customer Experience and Relationships positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you’ll become better able to build and manage the customer base that drives revenue and generates higher margins. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadlyapplicable knowledge base and a more effective CRM strategy. About the Authors Don Peppers is Founding Partner at Peppers and Rogers Group. He is a former CEO of a top-20 direct marketing agency. Martha Rogers is Founder Emerita of Peppers and Rogers Group and Adjunct Professor at the Fuqua School of Business, Duke University, and the Co-Director of the Teradata CRM Center at Duke.


Business, Finance & Accounting Rights Catalogue - London Book Fair 2017
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