To request review copies [email protected] Back to contents 94 Retailing Style & Statistics The Art of Retail Analytics Brittany Bullard Series: Wiley and SAS Business Series ISBN: 978-1-119-27031-7 | Dec 2016 | 208PP A non-technical guide to leveraging retail analytics for personal and competitive advantage. Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. About the Author Brittany Bullard is a systems engineer at SAS. She has strong retail experience implementing analytical solutions and developing merchandise processes that have led to incremental profitability and success.
Business, Finance & Accounting Rights Catalogue - London Book Fair 2017
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