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34
Business Self-Help
Storyshowing
How to Stand Out from the Storytellers
Sam Cawthorn
ISBN: 978-0-7303-4588-6 | Sep 2017 | 160PP
Take your audience on a journey to leave a more lasting impact
Storyshowing is an instruction manual for making connections. Storytelling has
been shown to be one of the most effective methods of persuasion, motivation
and inspiration, yet the disconnect remains — you’re still only telling. To truly
influence people, you need to go deeper than that — you need to show them your
story. By inviting your audience in, you connect on a much deeper, more
emotional level; you bypass the brain and connect at the root of what it means to
be human, leaving a profound impact on their entire outlook. This book shows
you how to transcend telling and start showing your story, using an easy-to-follow
framework you can start applying today. Unearth your own experiences, and
bring your vulnerabilities out into the light; share your emotions and forge a path
to true communication. Use images, body language and gestures as tools to build
that indelible connection; then and only then will people truly engage and
transform their thinking.
No matter your message, the impact lies in the delivery. This insightful guide
equips you with the tools and skills you need to start communicating like never
before.
The difference between telling and showing is like the difference between a
lecture and a play. It’s the difference between giving information and taking the
audience on a journey. The difference between a brochure and a test drive.
Storyshowing helps you level up your communication to leave a lasting, more
profound impact.
About the Author
Sam Cawthorn is a bestselling author, a speaker and an award-winning educator
who reaches over 100 million people every year. He is the CEO of Speakers
Institute and a Young Australian of the Year.