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Marketing & Sales
The Data Driven Leader
A Powerful Approach to Delivering Measurable
Business Impact Through People Analytics
Jenny Dearborn & David Swanson
ISBN: 978-1-119-38220-1 | Nov 2017 | 256PP
Data is your most valuable leadership asset — here’s how to use it
Data Driven Leadership presents a clear, accessible guide to putting data to work
for your team. While companies everywhere are busy collecting data, very few
actually use it internally; even when the infrastructure is already in place, analysis
is lacking. This book shows you how to use this gold mine of information to more
effectively lead your team or organization. You’ll learn the fundamental data
science that helps you see what your data is telling you and take the appropriate
action; you’ll learn how to structure the right system for your team, and how to
streamline implementation for optimal benefit.
Embracing the data-driven world opens the door to a competitive advantage built
by happy, productive, high-performing teams. Highly practical and focused on
real-world leadership, this book shows you how to bring data into leadership for
your organization.
Most organizations capture and report data, but data is useless without analysis
that leads to action. Your most valuable leadership tool is there, but you have to
know how to use it. Data Driven Leadership shows you how to take advantage of
this tremendous asset to lead your organization higher.
About the Author
Jenny Dearborn (jennydearborn.com; sap.com) is the Chief Learning Officer and
Senior Vice President at SAP. Jenny leads an internationally-acclaimed and awardwinning
team recognized as the #1 performing corporate learning department in
the world by eLearning Magazine. Jenny is a recognized thought leader in human
capital management and general business, and is a regular contributor to Forbes,
Wall Street Journal, The Huffington Post and Fast Company, among others.