36
Business, Finance & Accounting
The New Rules of Marketing and PR,
6th Edition
How to Use Social Media, Online Video, Mobile Applications,
Blogs, News Releases, and Viral Marketing to Reach Buyers
Directly
David Meerman Scott
ISBN: 978-1-119-36241-8 • 448 pages • August 2017
Previous Editions Licensed in Arabic, Bahasa Indonesian, Bulgarian, Croatian, Czech,
Dutch, Finnish, German, Greek, Hungarian, Italian, Japanese, Korean, Latvian,
Lithuanian, Mongolian, Orthodox Chinese, Polish, Portuguese, Romanian, Russian,
Simplified Chinese, Slovakian, Slovenian, Spanish, Turkish, Vietnamese
The #1 bestseller.
A step-by-step action plan for harnessing the power of modern
marketing and PR to directly communicate with buyers, raise
visibility, and increase sales. This practical guide is written for
marketing professionals, PR professionals, and entrepreneurs
who want to grow their businesses and create success. Learn
how companies, nonprofits, and organizations of all sizes can
leverage web-based content to get timely, relevant information to
eager, responsive buyers for a fraction of the cost of big-budget
campaigns. This extensively revised fifth edition includes:
• Dozens of compelling case studies with revisions
• Real-world examples of content marketing and inbound
marketing strategies and tactics
• A fresh introduction
• A new chapter on sales and service
• Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
David Meerman Scott is an award-winning marketing strategist and writer, keynote speaker and
seminar leader. He specializes in using online content to market and sell products and services.
David Meerman Scott’s
Wiley books have
been translated into
28 languages. He has
presented at industry
conferences and events
in more than 20 countries
on 4 continents. The
online marketing programs
he has developed are
responsible for selling well
over one billion dollars’
worth of products and
services.