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Wiley New Books September 2017 VCH Version

Entrepreneurship Starting an Etsy Business For Dummies 2 3rd Edition Kate Shoup, Allison Strine & Kate Gatski The easy way to build an online craft business from scratch Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. Here, you’ll gain invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday. Engaging and informative, this reliable resource shows you how to create, manage, and successfully sell handmade wares, vintage goods, DIY supplies, plus much more using the world’s largest online handmade marketplace. • Discusses navigating the new homepage design, individual shop pages, drop-down menus, and more • Covers new tools such as: Pattern, Etsy Manufacturing, Etsy Shop Updates, and QuickBooks Self-Employed Draft Cover • Offers tips for increasing local sales by connecting with other local vendors through seller communities Print ISBN: 978-1-119-37896-9 | Paper | €23.90 | Sep 2017 | 384PP Previous Edition: 978-1-118-59024-9 About the Authors Kate Shoup is the author of numerous crafting books, including Not Your Mama’s Beading, Not Your Mama’s Stitching, and Rubbish: Reuse Your Refuse. Kate Gatski is a handmade entrepreneur and educator, and a member of the Full Time Etsy Crafters Team. Marketing CRM For Dummies Lars Helgeson Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader’s guide to managing customer interactions. This book is designed to help business leaders better understand effective CRM and identify the right solution for their business. But it’s also about much more than software — effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. Packed with tactics and strategies that will save your company thousands of dollars and man-hours, these chapters answer the most pressing questions that will make the biggest impact on your sales. • Shows how to define your market segments, buyer personas, and voice • Discusses what it takes to build an effective internal structure, and choose the right CRM solution • Addresses optimizing leads and conducting effective email marketing Print ISBN: 978-1-119-36897-7 | Paper | €23.90 | Sep 2017 | 384PP About the Author Lars Helgeson is a sales and marketing technology pioneer. In 2011, he launched GreenRope, a CRM platform for small and mid-sized businesses worldwide.


Wiley New Books September 2017 VCH Version
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