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August 25, 2011

Victor Technology announces licensing agreement with Wiley for “For Dummies®” branded Personal Financial Calculator

Victor Technology announces today an agreement with John Wiley & Sons, Inc., to manufacture and distribute the Personal Financial Calculator For Dummies.  The new product is designed to help people take charge of their personal finances. 

“Personal finances have long been a source of stress for many people.  When thinking about major decisions such as retirement, college savings, reducing credit card debt, home loans, and car loans, many people struggle with the numbers.  Working with Wiley, we’ve created an easy-to-use product with an instruction manual that incorporates the familiar Dummies Man icon, plain English explanations, and real-world examples.  The result is a calculator that gives people a fun and easy way to manage personal finances with new-found knowledge and confidence,” noted John Ringlein, COO of Victor Technology.

Victor’s 10 digit calculator is perfect for the everyday person looking to make financial decisions.  The keys are clearly labeled with words, not abbreviations, and are color coded for ease-of-use.  Complicated and rarely used financial functions are left out – this calculator is made for Main Street, not Wall Street.  The large display is easy to read, even for people with bi-focals.

The Personal Financial Calculator For Dummies was formally launched at the Financial Blogger Conference in Chicago on October 1, 2011.  Samples of the product were distributed to over 100 bloggers and speakers.   The calculator is available for purchase at OfficeMax.com and Amazon.com.    Victor is also proud to announce OfficeMax will be the first retailer to offer the product in retail starting November 1, 2011.

About Victor Technology

Since 1918, Victor has been helping the world calculate. Victor is the #1 American brand of printing calculators and offers more calculators than any other brand in North America. Victor Technology, LLC is an American owned and operated supplier of printing calculators, scientific calculators, financial calculators, basic calculators, and desktop accessories.

About For Dummies®                                                                                                                                             

After nearly 20 years and with more than 250 million copies printed, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way.  Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon … [it is] a sign of the times,” [The New York Times].  The books span every section of the bookstore, covering topics from health to history, music to math, sports to self-help, technology to travel and more. The For Dummies brand presence is further expanded with the addition of eBooks, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more.  For more information, visit Dummies.com. For Dummies is a branded imprint of Wiley.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.