Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.

One of the most frequently quoted voices in mobile and social media, Jeff co-created the certification program for the Mobile Marketing Association. He is one of two individuals certified by the MMA to train on definitions, techniques and benefits. Jeff is a member of the Consumer Best Practices committee. Through his "Moments of Trust" lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion. 

At Hipcricket, he conceived and led the execution of an accelerated rebranding effort in advance of the mobile marketing software and services company being named the early leader in the mobile marketing space in the U.S. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association.

For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Earlier in his career, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.