Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition

ISBN: 978-1-118-23260-6
320 pages
May 2012
US $19.95 Add to Cart

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Business & Finance, Computing & Technology

May 30, 2012
Hoboken, NJ

Ann Handley and C.C. Chapman Revise Their One-Stop Resource for Creating Irresistible Content

Updated Edition of Content Rules Touches on Mobile and Location-Based Content, Creating Original Stories and Finding an Authentic Voice to Engage Customers

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers, yet a survey of more than 1,000 businesses in late 2011 found that “producing engaging content” is the top challenge in content marketing programs. With so many opportunities available for businesses to reach their customers, and potential customers, getting the right message out to an audience is not only important, but expected in order for an organization to succeed in today’s connected world.

To provide organizations and entrepreneurs with the most up-to-date examples and ideas, Ann Handley and C.C. Chapman have updated their book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated (Wiley; Paperback and ebook; May 2012; $19.95 ISBN: 978-1-118-23260-6). The new edition equips organizations, entrepreneurs, nonprofits – anyone with an audience - with a guide to the art and science of developing content that people care about.

“The book discusses how to create and share remarkable content: the elements, necessary inspiration, and some handy tools. In other words, we’re not going to focus on why content rules but on how to create the stuff that truly does,” says Handley. “By applying a few general rules, anyone can begin producing great stuff. What’s more, it’s a tremendous opportunity. It’s awesome to have the ability to connect to customers and would-be customers directly in a language they understand. It’s surprisingly satisfying to spark a direct dialogue with them. It allows you to look at things from your customers’ points of view and inspires you to create content that will resonate with them.”

This revised and updated edition shares how to:

  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Use social media to get your content and ideas distributed as widely as possible
  • Get to the meat of your message in practical, commonsense language, and define the goals of your content strategy
  • Powerfully communicate your service, product, or message across various web media and mobile platforms
  • Create bold stories, videos, and blog posts that cultivate fans, arouse passion for products or services, and cultivate a business.
  • Utilize mobile focusing on both phones and tablets in addition to location based content
  • Learning how to “find your story," the number one follow-up questions that the authors receive from readers

Content Rules is a how-to book for businesses of all sizes, interwoven with case studies of companies that are successfully spreading their ideas online, and using them to establish credibility and build a loyal customer base. Handley and Chapman have based these rules on the keys of good storytelling and journalism and on the fundamentals of marketing for writers and non-writers alike, making the rules accessible and memorable.

“Today every company has become a de facto publisher, creating content that’s valued by those they want to reach by delivering relevant information to people that will drive new business to them,” adds Chapman. “Our goal is for Content Rules to be a beacon to the hapless and anxious, lighting the path toward content that will help organizations connect deeply with their customers and cultivate their businesses. More than ever before, content is king! Content rules!”

For additional information, please visit ContentRulesBook.com.