Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in The Networked World
October 2012, ©2013, Jossey-Bass
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Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in the Networked World
Transparency and open government has been mandated at the federal level and in response there is a surge to implement new media initiatives across all levels of government. While public managers know how to use new media applications in their private lives, many of them need guidance on how to define policies and measure impact in the traditionally strict and rules based public environment.
Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in the Networked World (Jossey-Bass; 978-1-118-10994-6; November 2012) by Ines Mergel is an easy-to-read guide to the development of a successful social media presence for government organizations. Stocked with real-life examples and case studies, the book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization.
Each chapter in Social Media in the Public Sector starts with a review of the current state of the public administration literature and how government 2.0 activities can potentially challenge or change the existing paradigms. This is followed by an overview of each of the tools used to increase participation, transparency and collaboration. At the end of each chapter, recommendations for implementation processes are summarized.
The authors are long-time social media practitioners with strong career ties to the public sector. Ines Mergel is assistant professor of public administration at the Maxwell School of Citizenship and Public Affairs and the School of Information Studies (iSchool) at Syracuse University. Bill Greeves is the chief information officer for Wake County, North Carolina and has over 12 years of experience in government technology leadership.
Social Media in the Public Sector is ideal for MBA, public affair and international affair programs as well as practitioners actively implementing social media applications in their agencies and departments.