QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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Scott Stratten Reveals the Dangers of Bad Marketing in His New Book, QR Codes Kill Kittens
Bestselling author explores what not do in business to avoid alienating customers, disheartening employees and driving a business into the ground
Experts are constantly telling people what they need to be doing in order to improve their businesses. Hundreds of books in the market are filled with advice from these experts. But how can fed-up business professionals filter out all of the bad advice, misinformation, and misuse of business tools out there?
Nobody needs another list of what they should be doing. Therefore, Scott Stratten, author of the bestselling book UnMarketing, has written QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground (ISBN: 978-1-118-73275-5; WILEY; Hardcover & E-Book; $18) in order to share what not to do in business.
Stratten explains, “If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. The trick is, knowing which things are the wrong things to do.”
Easy to digest, QR Codes Kill Kittens is divided into four sections illustrating why QR codes represent what’s wrong with business today including; They Don't Work, Nobody Likes Them, They are Selfish and They Take Up Valuable Time Better Spent Elsewhere. Stratten includes photo evidence of real-life QR code mishaps, along with tips and guidance on human resources, marketing/branding, networking (in person and online), public relations, and customer service and how to prevent slip-ups such as:
- Using QR codes, and other bright and shiny technologies, because a business can, and not because it should
- Insulting, ignoring, and generally avoiding those "pesky" customers
- Trying to profit from world events, disasters, and other self-interested social media practices
- Thinking authenticity can be automated
- Focusing on what's next, instead of working on fixing what you're doing now
- And so many more cringe-worthy errors in judgment
“QR Codes are full of potential. The thing is, we’re breaking them – before we even get a chance to figure out just how awesome they can be,” adds Stratten. “It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.”