The Great Fragmentation: And Why the Future of Business is Small

ISBN: 978-0-7303-1268-0
288 pages
October 2014, Wrightbooks
US $26.95 Add to Cart

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July 29, 2014
Melbourne, Victoria

The Great Fragmentation: And Why the Future of All Business is Small

We’re living through a shift three times as big as the industrial revolution; an epochal change in social, structural and economic shift where power is shifting and fragmenting. For business, power is no longer about might and ownership – in today’s digital age it’s about access and adaptability.

According to technology and business thought leader Steve Sammartino, this multi-generational shift will displace the dominate players and install new commercial heroes. “The major factors of production are being democratised forever. The net result is that everything is up for grabs, including the industry you are working in and the customers you are chasing,” Steve says

 “The future for business is small –we’re moving from a ‘one-size-fits all’ model to small, distributed, specific, customised platforms that deliver to a ‘one-size-fits-one’ model. Existing businesses need to understand this shift and position themselves to survive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats”, Steve continues.

A serial entrepreneur, technology expert and marketing specialist, Steve’s in a unique position to make sense of emerging technology and how it should be applied to business. As the co-creator of several high-profile projects including putting a Lego space shuttle into actual orbit, building a jet powered bicycle, and crowd funding to build a full size lego car with an engine made of lego which runs on air, Steve knows first-hand how to mix business and technology.

The Great Fragmentation is a business survival manifesto for the technology revolution which assesses the entire change in the business landscape – not just the trends inside of it. This book shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.

Ideal for corporates and entrepreneurs, this book lays out the new battle ground for the future they’ll both be competing for. Readers will discover:

  • How the digital era has altered where we work, how we work, where we live and what we do
  • Why social media and collecting ‘friends’ is just the tip of the iceberg in a digital business
  • How the digital era has impacted social and economic structures, including educational systems, financial systems and government policy

Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.