Top Tech Woman Laura @Pistachio Fitton publishes Twitter for Dummies 2nd Edition

August 11, 2010 (Hoboken, NJ) – Laura Fitton (@Pistachio), one of Forbes’ 20 Best-Branded Women on Twitter and CEO/Founder of Twitter app store oneforty.com,  Michael Gruen (@Gruen) and Leslie Poston (@Leslie) have updated the first of edition of Twitter For Dummies. Twitter recently passed the 20 billion tweet milestone, but micro-blogging is still a mystery to many. Twitter For Dummies, 2nd Edition (For Dummies, an imprint of John Wiley & Sons, Inc., August 2010; $21.99) gets readers up-to-speed on the latest features and trends of Twitter.

“Twitter’s growth has been fast and furious - we rewrote a lot of the book just to keep pace with the latest apps, features and success stories!” said Fitton.

Twitter For Dummies, 2nd Edition focuses not only on the nuts and bolts of the technology, but also on how Twitterers use it to enrich their lives and businesses. Twitter isn’t just people talking about what they had for lunch. It's changing how brands reach consumers, how causes raise awareness and how people communicate on the internet. Twitter For Dummies, 2nd Edition, will teach readers:

  • How to sign up on Twitter, select the right username, develop their own unique Twitter voice and grow a network
  • Twitter 'netiquette' - walk away with an understanding of what a Retweet, hashtag, @reply and direct message is--when to use them and how to use them
  • How to use Twitter for business or non-profit organizations
  • How to get more out of Twitter with the best tools from Twitter app store oneforty.com


More than 20 million people use Twitter. From major corporate brands like Jet Blue, to Barack Obama, to everyday folks who simply want to connect with others, there are so many different types of people using Twitter as a social networking service. It is only fitting that a current, relevant instruction manual penned by Twitterers who are in-the-know be available to the masses. Twitter for Dummies, 2nd Edition provides just that.

Twitter For Dummies, 2nd Edition

Published by For Dummies, an imprint of John Wiley & Sons, Inc.

Publication date: August 16, 2010

$21.99; Paperback; 312 pages;

ISBN: 978-0-470-76879-2

To download a sample chapter, or for more information visit:


About the Authors
Laura Fitton (@pistachio) is the CEO/Founder of the Twitter app store at oneforty.com. Once dubbed the “Queen of Twitter” (that was before Demi and Ellen!), she has been speaking professionally on the business use of Twitter since 2007.

Michael E. Gruen (@gruen) works with businesses, primarily in technology, and provides leadership through crucial development periods.

Leslie Poston (@leslie) Founder, Uptown Uncorked: Social Media, New Media, Digital Strategies and Business Development for Film, Music, Wine, Food, Corporations, Individuals.


About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.