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Serving the Millennial Generation: New Directions for Student Services, Number 106

Michael D. Coomes (Editor), Robert DeBard (Editor)
ISBN: 978-1-118-21695-8
112 pages
October 2011, Jossey-Bass
Serving the Millennial Generation: New Directions for Student Services, Number 106 (1118216954) cover image


By 2012 total college enrollment is projected to exceed 15.8 million, and a new generation of students and their attitudes, beliefs, and behaviors will be in the forefront of this enrollment boom. Now is the time for student affairs practitioners to consider new learning and service strategies, rethink student development theories, and modify educational environments. This volume provides a foundation for understanding the incoming generation of students and to offer suggestions on how to educate and serve them more effectively.

This best selling issue is the 106th volume of the Jossey-Bass higher education report New Directions for Student Services.

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Table of Contents

Michael D. Coomes, Robert DeBard

1. A Generational Approach to Understanding Students 5
Michael D. Coomes, Robert DeBard
This chapter presents a theoretical model of generational succession that demonstrates how the values of one generation interact with and are influenced by others.

2. Understanding the Historical and Cultural Influences That Shape Generations 17
Michael D. Coomes
History and popular culture are discussed as useful lenses for understanding how a generation is shaped.

3. Millennials Coming to College 33
Robert DeBard
The thematic elements and demographic characteristics of the Millennial generation are discussed.

4. Constructions of Student Development Across the Generations 47
C. Carney Strange
This chapter explores how generational differences influence the understandings, emphases, and applications of student development theory.

5. Teaching, Learning, and Millennial Students 59
Maureen E. Wilson
Using the literature on teaching and learning in college classrooms, this chapter offers recommendations for enhancing Millennial student learning.

6. Understanding Diversity in Millennial Students 73
Ellen M. Broido
A portrait of the diversity present in the Millennial generation is offered. Those demographics give student affairs practitioners unique opportunities to address social justice issues.

7. Student Affairs for a New Generation 87
John Wesley Lowery
The implications of the arrival of Millennial students for the design and delivery of student affairs’ programs, services, and divisions are discussed.


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Author Information

Michael D. Coombs is associate professor of higher education and student affairs at Bowling Green State University in Ohio. He is the editor of The Role Student Aid Plays in Enrollment Management and coeditor of Student Services in a Changing Federal Climate in the New Directions for Student Services series.

Robert DeBard is associate professor of higher education and student affairs at Bowling Green State University, where he also serves as the interim director of the School of Leadership and Policy Studies. Author of Getting Results: A Guide to Managing Resources in Student Affairs, he was formerly the dean and campus executive officer of Firelands College of Bowling Green State University.

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