Online Study Tools
|
Chapter Review
: A concise focused review of the important chapter themes and topics. Read these prior to taking the self tests to improve your results.
Self Tests
: Do you know the material? Would you pass the test today? Click here to take an on-line quiz to find out. Tests have a variety of multiple choice, true/ false, and short answer.
Beyond the Book
: A series of �hands on� exercises demonstrating the power of the Web and effective techniques for using the Web for marketing.
WSJ.com Activities
: Completing these activities improve proficiency in using business resources on-line and help you understand the link between your text and the business world.
Reading Room
: These articles come straight from the Wall Street Journal and further demonstrate the link between your text and the real world.
Nightly Business Report on-line Video
: On-line video featuring NBR, a highly respected and established news source, including the days top stories and current business trends.
Errata
|
|