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Conscious: The Power of Awareness in Business and Life




Conscious: The Power of Awareness in Business and Life

Bob Rosen, Emma-Kate Swann

ISBN: 978-1-119-50846-5 July 2018 272 Pages


Conscious is a deeply human approach to personal change

Our world is changing faster than our ability to adapt. Ambushed by speed, complexity, and uncertainty, many of us are unprepared for this acceleration. We act on autopilot as new challenges confront us. We are too reactive to problems and miss out on opportunities. We get hijacked by conflicting values and polarizing relationships. We face uncertainty with fear and mistrust. Stress and burnout are pervasive as many of us do not perform up to our potential.

Organizations are not adapting well either. Seventy percent of change efforts fail. Slow execution, unrealized growth, unhealthy cultures, and obsession with short-term results undermine long-term success. Inside communities, there is more tension, diminishing trust in our institutions, and a growing inability to solve our most complex social problems. The primary culprit for these maladies is our lack of awareness.

Let’s face it: Our current approach to change is running out of steam. And the cost of unaware people is too high to pay. In this age of acceleration, we need a fresh approach to living and leading.

CONSCIOUS is our wake-up call – to be aware, awake, and accountable. Nothing is more important than understanding ourselves, our relationships, and our surroundings. Being conscious helps us think deeper, learn faster, and collaborate better. The more conscious we are, the faster we adapt, and the higher performing we become. Conscious is the new smart.

As one of the premier global experts on leadership and transformation, Bob Rosen and Healthy Companies have revealed a profound truth about modern-day change: the most successful people, at all levels of society, follow four powerful practices of being conscious:

  • Go Deep – Discover your inner self
  • Think Big – See a world of possibilities
  • Get Real – Be honest and intentional
  • Step Up – Act boldly and responsibly

Conscious is your personal roadmap through transformation – helping you adapt and accelerate into the future. To create sustainable change for yourself and your business. Why not be the one with your head lights on while others are driving in the dark?


1 The Wild, Wireless World 3

2 Conscious Is the New Smart 13

3 The Path to Being Conscious 21

4 Your Return on Investment 31

PART II: GO DEEP To Discover Your Inner Self

5 Who Is That Person in the Mirror? 39

6 Discover Your Innate Wisdom 47

7 Can You See the Alligator in the Trees? 55

8 Discomfort Is the New Immunization 61

9 Your Roots of Conscious Living 67

10 Travel Light 75

PART III: THINK BIG To See a World of Possibilities

11 A 280-Character Universe 87

12 Be Your Own Drone 93

13 Leverage Your Personal Ecosystem 99

14 Develop Your Google Mind 109

15 “And” Is the New “Or” 115

16 Inclusion Is the Road to Innovation 121

PART IV: GET REAL With Your Accelerators and Hijackers

17 Transforming Yourself 133

18 The Three Faces of Anxiety 143

19 Feed Your Accelerators 151

20 Befriend Your Hijackers 159

PART V: STEP UP To Your Highest Potential

21 Live Your Higher Purpose 173

22 Amplify Your Personal Sensors 179

23 Lead with Constructive Impatience 185

24 Make Civility Your Guide 191

25 Build a Shared Consciousness 197

26 Help Your Garden Grow 203

27 Leave a Legacy 209

Notes & Further Reading 213

Acknowledgments 231

About the Authors 235

Index 239