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Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects

E-Book

$108.99

Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects

Claudine Gay, Berangere L. Szostak

ISBN: 978-1-119-64914-4 August 2019 Wiley-ISTE 230 Pages

E-Book
$108.99
E-Book
$108.99
Hardcover
$135.00
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Description

In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.

This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account

1. External Environment of an SME: From Determinism to Strategic Innovation.
2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
3. Innovation and Creative Slack in SMEs.
4. Innovation and Social Construction of a New Idea in SMEs.