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Internet Commerce: Digital Models for Business, 3rd Edition

Internet Commerce: Digital Models for Business, 3rd Edition

David Lawrence

ISBN: 978-0-470-80235-9

Jan 2003

352 pages

Select type: Paperback

AUD $159.95

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Description

Internet Commerce 3rd Edition has been revised to reflect the latest developments in this rapidly changing area. All chapters feature Australian and international examples of policy reform and innovation and an increased focus on managing ecommerce technologies and systems. The theory is supported by examples drawn from industry developments, regulatory policies and government initiatives.
  • A wide variety of business examples cover the role of Internet commerce in small-to-medium-size enterprises, as well as in larger corporations, and the issues and limitations they face
  • Industry case studies included in all chapters
  • Discussion of 'virtual communities' and 'virtual organisations'
  • End-of-chapter discussion questions and case studies