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Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business

Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business

ISBN: 978-0-730-37766-5

Aug 2011, Wrightbooks

248 pages

Select type: Paperback

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Discover how to use social media to give your business an unbeatable competitive edge in no time!

Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing strategies that really work. You'll learn how to create an effective social media presence for your business, measure the fruits of your efforts, and maintain your social media sites in just thirty minutes a day. Supported by practical information, templates and case studies, this book is for savvy business owners and managers who want to understand their customers better, improve their business networks, and gain an unbeatable competitive edge online.

  • Packed with valuable tips, tricks, and time-saving shortcuts, this is essential reading for anyone looking to quickly and easily build a business presence online
  • Build and maintain effective relationships online in thirty minutes per day
  • Harness your Facebook, LinkedIn and Twitter pages to gain the edge on your competitors
  • Learn how other companies are using the sites and gaining success

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About the author ix

Acknowledgements xi

Introduction xiii

Opening story xv

Day 1: What is social media? Policy, plan and profi tability 1

Day 2: Facebook basics and content ideas 29

Day 3: LinkedIn basics and networking using LinkedIn 55

Day 4: Twitter basics and using Twitter for your business 87

Day 5: Online etiquette and preserving your reputation 115

Day 6: YouTube explained 137

Day 7: Making your website work and promoting your social media efforts 161

Wrap 183

Appendix A: Faith’s Flowers social media plan 185

Appendix B: Useful resources 189

Appendix C: Glossary 193

Index 197