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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School

Idris Mootee

ISBN: 978-1-118-62012-0 August 2013 224 Pages


In Stock

CAD $42.00



As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don't believe the hype. We shop online—not in stores.

We don't want to eat junk ingredients. We want what we want when we want it—and at the price we want it.

In this environment, the traditional ways of running a business just won't work anymore.

Enter design thinking.

Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem-solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures.


  • How to apply design thinking to your long-range planning
  • Why every future business leader needs to be a good design thinker
  • The 10 design thinking principles that redefine business management
  • Design thinking framework tailored to the eight key challenges that businesses face
  • How to create a design thinking culture within your company

Hiring design thinkers is not enough. Discover how to build design thinking into your organization's DNA. Revolutionize your approach to solving your business's greatest challenges with the power of Design Thinking for Strategic Innovation.

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Acknowledgments ix

Foreword Erik Roth x

SCENE 01 There’s No More Business As Usual viii

The Butterfly Effect and Long-Range Planning 12

Applied Design Thinking Is Strategic Innovation 16

Time to Think beyond Crisis Mode 18

Changing Management Paradigms 22

SCENE 02 What Is Design Thinking, Really? 26

Is Design Thinking a Science or an Art? 34

Design Thinking Has Been Oversimplified 38

SCENE 03 Applied Design Thinking in Business and Strategy 46

Design Thinking to the Rescue 56

We’ve Lost Touch with What’s around Us 58

Every Future Business Leader Needs to Be a Good Design Thinker 60

The 10 Design Thinking Principles That Redefine Business Management 62

SCENE 04 Introducing the Design Thinking MBA 76

Business Challenge 01: Growth 82

Business Challenge 02: Predictability 94

Business Challenge 03: Change 108

Business Challenge 04: Maintaining Relevance 118

Business Challenge 05: Extreme Competition 126

Business Challenge 06: Standardization 136

Business Challenge 07: Creative Culture 148

Business Challenge 08: Strategy and Organization 156

SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies 188

About the Author 203

Photo Credits 204

Index 205