About the Author
JEFFREY L. BOWMAN is an author, founder, and chairman of the REFRAME: The Brand™, a platform dedicated to preparing executives for the New Majority. The organization provides Total Market Enterprise™ advisory, education, and training. Launched in 2003, REFRAME has grown from 61 members to over 200 members.
Bowman is a former senior partner and managing director at Ogilvy & Mather, one of the world's largest advertising and communications agencies. It was there that Bowman pioneered a new communications model to bridge the general market and multicultural marketing communications silos. Today, he leads the industry charge in transforming brands and businesses for the New Majority.
JEREMY KATZ joined Ogilvy & Mather as its worldwide editorial director after two decades working in publishing as an editor, writer, literary agent, and consultant.