Skip to main content
Hardcover

Out of stock

CAD $30.99

Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Katya Andresen

ISBN: 978-0-787-98148-8 April 2006 Jossey-Bass 288 Pages

Description

Praise for Robin Hood Marketing

"An incredibly compelling and digestible book—full of practical theories and real-life examples that anyone who either works in the nonprofit world or cares about causes will find absolutely worthwhile."
—Meg Garlinghouse, director, Yahoo! For Good, Yahoo! Inc.

"Andresen's message is clear: It's not about YOU. It's about your supporter. Tap your supporter's wants, hopes, dreams, and desires and you'll move mountains."
—Scott Case, chairman, Network for Good, cofounder Priceline.com

"Robin Hood Marketing should be required reading for anyone trying to raise money, find supporters, or change public policy in the increasingly crowded marketplace of worthy causes. In an era where the number of nonprofits is growing faster than the pool of charitable funding, the stakes couldn't be higher. Those with the strongest messages and the savviest marketing will have the best chance to survive and thrive. Robin Hood Marketing is a great place to start getting your organization on more solid marketing ground."
—Matthew De Galan, chief development officer, Mercy Corps

Buy Both and Save 25%!

This item: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do (Hardcover CAD $88.99)

Cannot be combined with any other offers.

Original Price:CAD $119.98

Purchased together:CAD $89.98

save CAD $30.00

Buy Both and Save 25%!

This item: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Major Donors: Finding Big Gifts in Your Database and Online (Hardcover CAD $64.00)

Cannot be combined with any other offers.

Original Price:CAD $94.99

Purchased together:CAD $71.24

save CAD $23.75

Buy Both and Save 25%!

This item: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy (Paperback CAD $26.00)

Cannot be combined with any other offers.

Original Price:CAD $56.99

Purchased together:CAD $42.74

save CAD $14.25

Buy Both and Save 25%!

This item: Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (Hardcover CAD $39.99)

Cannot be combined with any other offers.

Original Price:CAD $70.98

Purchased together:CAD $53.24

save CAD $17.74

Foreword by Kate Roberts.

Acknowledgments.

Introduction: Lost in Sherwood Forest.

Facing the Fact That Marketing Is a Must.

1. The Heart of Robin Hood Marketing.

Focus on Getting People to Do Something Specific.

2. Robin Hood Reconnaissance.

Appeal to Your Audiences’ Values, Not Your Own.

3. The Village Square.

React to the Forces at Work in the Marketplace.

4. All for One and One for All—We Wish.

Stake a Strong Competitive Position.

5. Building a Merry Band.

Partner Around Mutual Benefits.

6. The Heart of the Good Archer’s Arrow.

Put the Case First and the Cause Second.

7. Sharpening the Arrow’s Point.

The Four Things Your Message Must Do.

8. Aiming for Hearts and Minds.

Take Your Message to Where Your Audiences Are.

9. Robin Hood Media Savvy.

Approach the Media as a Target Market.

10. Letting Your Arrow Fly.

Execute Campaigns and Assess Their Worth.

Notes.

The Author.

"What a great book. I love it." The blogger goes on to say how great this book is for marketing ministries. (SamLuce.com,10/19/2007)
Katya's Non-Profit Marketing Blog: Getting to the Point Author Katya Andresen's personal blog on Robin Hood Marketing--the concept of stealing corporate savvy to sell just causes--and my life as a marketer, from Washington DC to Madagascar to points in between.