Introduction: social networking e-ruptions – identity, status, power.
Part I IDENTITY.
1 The I’s have it: multiple selves in virtual worlds.
2 The kindness of strangers: the ties that bind.
3 It’s a small world: exit, voice and loyalty.
4 We Googled you: the privacy paradox.
5 Virtual reality: Second Life and death.
Part II STATUS.
6 Social capital: monkeysphere to cyberspace.
7 Me, MySpace and I: the fame game.
8 Status hierarchies: loveable fools and competent jerks.
9 Everyone’s a critic: ratings and rankings.
10 Blogs, bosses and brands: reputation management.
Part III POWER.
11 The anatomy of power: getting things done.
12 Davids and Goliaths: the revenge of the amateur.
13 Markets 2.0: why MyMusic calls the tune.
14 Enterprise 2.0: wiki while you work.
15 Democracy 2.0: friends in low places.