About the Author.
Is This Book Really For You?
About This Book.
Chapter 1. How the Heck Did I Get Here?
Chapter 2. The Day I Took a Beating in the Produce Business.
Chapter 3. Maybe I was Just too Dumb to Know When to Quit.
Chapter 4. A Quick Word About PMA.
Chapter 5. How to Figure Out What Success Really Means to You.
Chapter 6. When Business Stops Being Fun, Get Out of Business.
Chapter 7. A Tale of Lightbulbs and red Tape.
Chapter 8. Maybe I just Think Too Much.
Chapter 9. Serial Entrepreneur Doesn't Mean You Manufacture Breakfast Food.
Chapter 10. Burning Out Like an Old Muffler.
Chapter 11. Are You Just Waiting for the Right Opportunity to Come Along?
Chapter 12. Be a Serious Entrepreneur-The World Has Enough Contractors.
Chapter 13. There IS No Such Thing as a Perfect Entrepreneur.
Chapter 14. There Are No Dumb Business Questions, Only Dumb Business Questions Askers.
Chapter 15. Start Your Business When Life Tells You To, Never Before.
Chapter 16. How Important Are Book Smarts and Experience to Business Success?
Chapter 17. Are You Ever Too Old to Start Your Own Business?
Chapter 18. Look Out Boys, them Crazy Girls Are Catching Up!
Chapter 19. How to Choose the Business That's Right for You.
Chapter 20. Just How Big is Your Really Big Idea?
Chapter 21. Learning About Market Research from the Back of the Boat.
Chapter 22. Perceived Value Is in the Eye of the Beholder.
Chapter 23. What's in a Name? When It Comes to Your Business, Plenty.
Chapter 24. When Signing a Lease, Look for the worlds "First Born".
Chapter 25. Never Borrow Money from Anyone Who Sits Across from You at Thanksgiving Dinner.
Chapter 26. Operator Error Is Why Most Businesses Really Fail.
Chapter 27. Do a CSI on a Failed Business to Discover the Real Cause of Death.
Chapter 28. Use Roadmapping to Plot Business and Personal Growth.
Chapter 29. Business Lessons Learned at the Mall.
Chapter 30. Piercing, Tattoos, and Other Important Matters of Business.
Chapter 31. How to Boost Your Bottom Line with Two Little Worlds.
Chapter 32. Most Customer Service People Are Walking Oxy-Morons.
Chapter 33. You Should Never Stop Caring About What Your Customers Think.
Chapter 34. Sometimes You Have to Give Customers the Boot.
Chapter 35. Managing Employees Is a Little Like Herding Cats.
Chapter 36. It It Were Easy, Everybody Would Do It.
Chapter 37. Is Brick and Mortar Dead as a Door Nail?
Chapter 38. Moving Your Business to the World Wide Web.
Chapter 39. Can You Really Make Money with an Online Business?
Chapter 40. The Last Word ( For Now).
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