1 Why this book?
PART I: It’s About Success.
2 Why creativity?
3 Are you creative?
4 Why is creativity so important?
5 Isn’t creativity dangerous?
PART II: Think Inside the Box.
6 What is creativity?
7 The creative result.
8 The creative process.
9 The creative person .
10 Thinking inside the box.
PART III: Expanding the Box.
11 The four walls of the box.
12 The first wall: conventions and rules.
13 The second wall: common sense.
14 The third wall: physiology.
15 The fourth wall: consciousness.
PART IV: Filling the Box.
16 There’s no such thing as ‘useless’ knowledge.
17 The brain is lazy.
18 The power in brands.
20 The context rules.
PART V: Shaking the Box.
21 Preparations for the final step.
22 Shaking the box side to side.
23 Shaking the box up and down.
PART VI: Congratulations: You’ve Become Smarter.
24 Are you a creative business innovator?
"...rewarding...should inspire new innovators and help those already engaged in the process to pick a path through the obstacles." (Independent, November 4th 2008)