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Data Visualization, Part 2: New Directions for Evaluation, Number 140

Data Visualization, Part 2: New Directions for Evaluation, Number 140

Tarek Azzam (Editor), Stephanie Evergreen (Editor)

ISBN: 978-1-118-83354-4 January 2014 Jossey-Bass 96 Pages


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This issue delivers concrete suggestions for optimally using data visualization in evaluation, as well as suggestions for best practices in data visualization design. It focuses on specific quantitative and qualitative data visualization approaches that include data dashboards, graphic recording, and geographic information systems (GIS).

Readers will get a step-by-step process for designing an effective data dashboard system for programs and organizations, and various suggestions to improve their utility. The next section illustrates the role that graphic recording can play in helping programs and evaluators understand and communicate the mission and impact that an intervention is having in a democratic and culturally competent way. The GIS section provides specific examples of how mapped data can be used to understand program implementation and effectiveness, and the influence that the environment has on these outcomes.

  • Discusses best practices that inform and shape our data visualization design choices
  • Highlights the best use of each tool/approach
  • Provides suggestions for effective practice
  • Discuss the strengths and limitations of each approach in evaluation practice

This is the 140th volume of the Jossey-Bass quarterly report series New Directions for Evaluation, an official publication of the American Evaluation Association.

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Paul R. Brandon

Tarek Azzam, Stephanie Evergreen

5. Design Principles for Data Visualization in Evaluation 5
Stephanie Evergreen, Chris Metzner
This chapter will present design principles that contribute to achieving the communication goal of data visualization, which is to grab audience attention and help them engage with the data such that the resulting
product is increased understanding.

6. Data Dashboard as Evaluation and Research Communication Tool 21
Veronica S. Smith
This chapter introduces evaluators to data dashboards, which are visual displays that feature the most important information needed to achieve specific goals captured on a single screen. This chapter will
highlight keys to realizing the potential of data dashboards by describing appropriate use and effective practices for designing and creating these tools.

7. Graphic Recording 47
Jara Dean-Coffey
This chapter explores graphic recording, which is a visualization process that captures the themes and ideas emerging from group discussions.The chapter provides information on what the graphic recording process can look like and how it can fit into evaluation practice.

8. Mapping Data, Geographic Information Systems 69
Tarek Azzam
This chapter offers an introduction to geographic information systems (GIS) and provides examples of how this approach to data visualization can help evaluators better understand the context in which they
are working, conduct a deeper analysis of the data, and communicate using maps to illustrate important findings and patterns.