Chapter 1: What's the Problem?
What Is a Dilemma?
A Short Overview of History.
Chapter 2: Strategy Is about Making Choices, or Is It?
What Is Strategy?
Make the Choices that Create Options.
Chapter 3: All Kinds of Dilemmas, but Just a Few Types.
Identifying Dilemmas using the Balanced Scorecard.
Value or Profit?
Long-term or Short-term?
Top-down or Bottom up?
Inside-out or Outside-in?
Optimize or Innovate?
Listen or Lead?
Chapter 4: The Strategy Elastic.
Profiles in Performance.
Time to Take that Look in the Mirror.
Chapter 5: Dealing with Dilemmas, or Not?
How Not to Deal with Dilemmas.
How to Deal with Dilemmas: Either/Or.
How to Deal with Dilemmas: And/And.
The Right Mindset.
Dealing with Dilemmas Roadmap.
Chapter 6: To Decide or Not to Decide, That’s the Question.
The Eye of Ambiguity.
A Few Examples.
Chapter 7: This and That.
Many-of-these versus Many-of-those.
Lifting the Constraints.
One-big-this versus One-big-that.
Improvement of Return.
One-big-this or One-big-that: Round Two.
Chapter 8: You and Me.
Morality and Ethics.
Three Elements to Resolve You-and-me Dilemmas.
A Structured Approach.
Top-down and Bottom-up.
Value and Profit.
Chapter 9: Now and Later.
Long term and Short term.
Listen and Lead, Optimize and Innovate.
Scenario Planning: Seeing What Others Don't.
Scenario-based Strategy Maps.
Case: Tier 1 Talent.
Chapter 10: Increasing the Stakes.
Stakeholder Alignment Map.
Chapter 11: Closing Thoughts.
Relationships, Human Behavior, and Culture.
Appendix: Company Profiles.
AgriProc (anonymized name, United States).
Cox Communications (United States).
Global Soft Commodities Singapore (anonymized, Singapore).
Publishing Corp (anonymized, English-speaking country).
National Central Bank (anonymized, Europe).
Polycom (United States).
Dick Berlijn (Netherlands).
Dr. Edmund Stoiber (Germany).
About the Author.