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Elevate: The Three Disciplines of Advanced Strategic Thinking




Elevate: The Three Disciplines of Advanced Strategic Thinking

Rich Horwath

ISBN: 978-1-118-59646-3 May 2014 192 Pages


According to a study published in Chief Executive Magazine, the most valued skill in leaders today is strategic thinking. However, more than half of all companies say that strategic thinking is the skill their senior leaders most need to improve. Elevate provides leaders with a framework and toolkit for developing advanced strategic thinking capabilities. Unlike the majority of books that focus on strategy from a corporate perspective, Elevate gives the individual executive practical tools and techniques to help them become a truly strategic leader. The new framework that will enable leaders to finally integrate both strategy and innovation into a strategic approach that drives their profitable growth is the Three Disciplines of Advanced Strategic Thinking:

1. Coalesce: Fusing together insights to create an innovative business model.

2. Compete: Creating a system of strategy to achieve competitive advantage.

3. Champion: Leading others to think and act strategically to execute strategy.

Every leader desperately wants to be strategic--their career depends on it. Elevate provides the roadmap to reach the strategic leadership summit.

Introduction 1

Elevate 1

Importance of Strategy 3

Top 10 Strategy Challenges 5

GOST Framework 12

Strategy Defined 14

Thinking Strategically 16

1,000-Foot View 21

Discipline #1: Coalesce 23

Patterns in Strategy 26

Systems 32

Platforms 34

Business Model 39

Phase I of the Business Model: Value Creation 40

Phase II of the Business Model: Value Delivery 44

Phase III of the Business Model: Value Capture 48

Profitable Growth 52

Strategy and Innovation 58

Types of Innovation 59

1,000-Foot View 67

Discipline #2: Compete 69

Competitive Condition 73

Leader 73

Challenger 76

Spectator 82

Competitive Advantage 84

Competitive Intelligence 88

Trade-off Zone 91

Indirect Competition 94

Intangible Competition 97

1,000-Foot View 102

Discipline #3: Champion 103

Using Time Strategically 106

Time Trade-Off Techniques 109

Influencing Strategy Commitment 112

Increasing Buy-In with Social Proof 115

Strategic Behavior 119

Practicing Strategic Thinking 122

Developing Strategy Habits 129

Strategy Conversations 134

The Power of Story 138

Creating a Strategy Story 141

1,000-Foot View 145

Conclusion 147

When to Change Strategy 147

Fire Prevention 149

Tactical Evaluation Matrix 151

Strategy Launch Review 153

Strategy Scaffold 155

Strategic I Am 157

1,000-Foot View 160

Notes 163

Index 173

Acknowledgments 181

About the Author 183