About the Author
Jagdish Parikh is a world-renowned international business executive and mangement seminar leader. Besides being Managing Director of the Lemuir group of companies in India, he is currently President of the Indo-European Business delopment Centre, Vice Chairman of the World Business Academy (USA) and a visiting professor at several international mangement centres and multinational corporations.
Friedrich Neubauer is Professor of Multinational Corporate Strategy and Planning.
Alden Lank is Professor of Organizational Behaviour, both at the International Institute for Management Development (IMD) in Lusanne, Switzerland.