Reinventing Professional Services: Building Your Business in the Digital Marketplace
Chapter 1: Finding Your Way in a More Informal, Instant World.
Chapter 2: Innovators Adapt, and You Should Too.
Chapter 3: Recognize the Resiliency Revolution and Join it to Grow Your Practice.
Chapter 4: Students Have Everything to Gain from the White Collar Hustle.
Chapter 5: Know Your Clients and Patients Because They Expect You To.
Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away.
Chapter 7: It's a Small Street, So Befriend Your Neighbors.
Chapter 8: Networking is Dead; Long Live Networking.
Chapter 9: Proactive Professionals Pay Attention to Progress.
Chapter 10: When You’re Allergic to Wool, Wear Cotton or Suffer for Your Entire Career.
Chapter 11: Meet Your Clients and Patients Directly.
Chapter 12: Mailing Lists, the Media, and Making Mistakes.
Chapter 13: Forget Technology, Remember Others to Build True Relationships.
Chapter 14: The Foundation for Follow-Up is Easy to Establish.
Conclusion: Cultivating Community
About the Author.