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Scenarios: The Art of Strategic Conversation, 2nd Edition

Scenarios: The Art of Strategic Conversation, 2nd Edition

Kees van der Heijden

ISBN: 978-0-470-02368-6

Nov 2004

382 pages

In Stock

£32.99

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Description

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

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Preface.

PART ONE: The Context.

1. 1965 to 1990: Five Discoveries at Shell.

2. Introduction to Scenario-based Planning.

3. Three Competing Paradigms in Strategic Management.

PART TWO: The Principles of Scenario-based Planning.

4. Strategising.

5. The Business Idea of an Organisation.

6. The Uncertain Environment.

7. Scenario Analysis.

8. Scenarios and the Strategic Conversation.

PART THREE: The Practice of Scenario-based planning.

9. The Practitioner’s Art.

10. Articulation of the Business Idea.

11. Competitive Positioning.

12. Scenario Development.

13. Option Planning.

PART FOUR: Institutionalising Scenario-based planning.

14. The Management of Change.

15. Planning Process.

16. Guiding the Strategic Conversation.

Conclusion.

References.

Index.

“…all important subjects for the modern manager are covered in 5 parts…” (Business Books – web)
  • Second edition of a bestseller - revisits the original and brings it up-to-date by following up on case studies and adding brand new material
  • Provides more in-depth analysis and application of the concept of the 'strategic conversation', with a focus on real-world practice
  • A crossover title that has helped a host of practitioners but also become a standard text for courses involving scenario planning