About the Author
Rob Brown is Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013.
Stephen Waddington is a PR moderniser who has worked in the media and corporate communications since the rise of the internet and the dawn of digital media in the early-90s. He has helped brands such as The Associated Press, Cisco, The Economist, IBM, Tesco and Virgin Media Business to manage their reputations.
Contributors: Brian Solis, Rob Brown, Stephen Waddington, Dom Burch, Robin Wilson, Ged Carroll, Kate Matlock, Adam Parker, Dr Mark Pack, Sharon O’Dea, Paul Fabretti, Michael Litman, Russell Goldsmith, Stephen Davies, Scott Seaborn, Dan Tyte, Matt Appleby, Kevin Ruck, Hanna Basha, Chris Norton, Becky McMichael, Rachel Miller, Stuart Bruce, Richard Bailey, Jane Wilson, Julio Romo, Jed Hallam, Katy Howell, Gemma Griffiths, Philip Sheldrake, Richard Bagnall, Drew Benvie, Andrew Bruce Smith, Simon Collister.