Skip to main content

Smashing Logo Design: The Art of Creating Visual Identities

Smashing Logo Design: The Art of Creating Visual Identities

Gareth Hardy

ISBN: 978-1-119-99332-2

Jun 2011

304 pages

Select type: Paperback

Product not available for purchase


The ultimate guide to Logo Design from the world's most popular resource for web designers and developers

Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design.

  • Details the process of creating a memorable and unique logo, from finding inspiration to executing the design
  • Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more
  • Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
  • Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work
  • Appeals to a wide range of readers, from aspiring designer to experienced professional

Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.


Chapter 1: The Logo.

Chapter 2: Types of Logos.

Chapter 3: The Key to Success.


Chapter 4: Communicating with Your Client: The Design Brief.

Chapter 5: Conducting Preliminary Research.

Chapter 6: Conceptualizing a Logo.

Chapter 7: Getting Your Ideas On-Screen.

Chapter 8: Turning to Typography.

Chapter 9: Playing with Layout.

Chapter 10: Considering Color.

Chapter 11: Presenting Your Designs to Your Client.

Chapter 12: Preparing Source Files.

Chapter 13: Setting Logo Usage Guidelines.

Chapter 14: Avoiding Common Logo Design Mistakes.


Chapter 15: Pictorial Marks.

Chapter 16: Abstract and Symbolic Marks.

Chapter 17: Wordmarks.

Chapter 18: Initials and Monograms.

Chapter 19: Emblems and Characters.

Appendix: Step Inside the World of Logo Design.