About the Author
Shortly after she set up her own PR and marketing company and won the then relatively unknown vacuum cleaner company Dyson as one of her first clients. Working alongside Sir James Dyson helping to establish Dyson as a global brand taught Sháá more about business than any MBA. To this day, Sháá credits James as being one her biggest sources of inspiration.
Richard Newton is an entrepreneur, consultant and writer. After spending almost ten years writing about business for The Sunday Telegraph, The Mail on Sunday and others, Richard decided to switch sides, walk the talk and run his own business. He co-founded a software company that supplies brand management solutions for many of the world’s largest consumer brands.
He is now a co-founder, director, board adviser and/or mentor at a number of tech companies and start-ups including Screendragon, Call Trunk and Txt2Buy.